SMART Marketing Goals

goals Jan 11, 2019

Why Set Marketing Goals?

Goal setting is the foundation of all your marketing strategy and the tactics you use to fulfill on it. If you want people to make purchases through your website, then shouldn't you be tracking conversions? And if you are going posting to social media and writing blogs every week, wouldn't you like to have a clear understanding of what is working? Isn't it logical that you want to see the effective of your marketing tactics and be able to measure that success or failure?  

 

How do you create achievable marketing goals?

First, let's look at your business objectives. Wait, you have those setup... right? Does your company have a mission, vision or values? Usually, your mission or vision represent your passion for what you do. It's a good place to start the conversation about goals. For those of us in small business, we are often looking to grow and that's why we are putting all of this effort into a marketing...

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Customer Communications + Productivity = A Smart CRM Strategy

Planning, process, systems, segmentation, and automation...these seemingly mundane concepts are the true key to balancing your customer relationships with your day-to-day business operations.

Customer Relationship Management (abbreviated "CRM”) is a term used to describe your customer communications strategy. It also refers to the software most businesses use for implementing that strategy. Before you get excited about another tech tool (or run for the hills), a smart CRM Strategy begins with people and your customer communications. 

How do you keep in touch with customers, prospects, vendors, and partners? Is it just as ideas pop up in your head? Do you have a specific system for maintaining those relationships?

For many of us, the answer to that last question is sort of or not really. However, maintaining regular communications with your vital business contacts is essential to the sustainability of your business in the long run.

 

Holiday Card Anxiety

If...

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Customer Journey Mapping and Your Brand

crm customer journey Oct 29, 2018

 

Customer Journey Maps: Define the step by step experiences of your customer beginning with the initial discovery of your business, getting to know you, deciding to buy, and then becoming loyal. That is a customer journey. High-tech friends often talk about user experience, and that concept is tied specifically to the way a customer uses your website during their customer journey.

 

Most small business owners I speak with understand this concept of customer journey maps very well, but they have not taken the time to map it all out. Each step in the customer journey is a reflection of the business’ brand. Your business is under scrutiny by prospective customers at each step of the way. Why not put your best foot forward and present the business brand in the...

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7 Steps to Creating Customer Personas

Would you like to…

Attract more ideal customers?

Increase your conversion rates?

Create marketing campaigns that generate engagement?

Provide useful resources for your loyal customers?

Build a feedback loop for improving your business?


 

If if your answer is yes, then continue reading, because this article reveals the powerful tool that so many small business owners neglect. It is highly effective, easy to use, and can completely shift the way you run your business.

 

What are Customer Personas?

Have you ever heard any of these phrases used before? Target Market, Target Audience, Buyer Persona, Marketing Persona, Customer Avatar

These are the phrases used to describe the semi-fictional character(s) who represent your ideal customer and ideal prospect. Businesses create these characters based on internal data on existing customers as well as external information gathered from market research.  The Success of your business’ marketing, sales, product...

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Find Your Ideal Customers Using Google Analytics and Zoho CRM

crm customer journey zoho Sep 14, 2018

How do you use Google Analytics and Zoho CRM to Create a Profile of Your Ideal Customers?

We all know Google Analytics is a powerful tool to understand what is happening on your website. The data is all anonymous, but it provides us with such interesting insights about website visitors and their behaviors.

Your Zoho CRM (Customer Relationship Management) software has a different kind of power. The data you’ve collected about the people you already know is in a centralized place where you can pull reports and see patterns.

How do you use these two business tools to create a profile of your ideal customers?  There are three key areas to look into: Demographics, Behaviors, and Sources. This article looks at these areas and how you can use them to learn more about your best customers.

WHO: Customer Demographics

Figuring out the demographics of your ideal customer is relatively easy. There’s data from your own business experiences as well as Google Analytics to...

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CRM Systems: Managing Customer Relationships

DEFINE CRM (Customer Relationship Management)

Customer relationship management (CRM) refers to the business strategies, processes, and technology that businesses use to organize and improve relationships with customers and other key contacts such as vendors and partners.  We collect data about customers, analyze the information, and use it to improve business relationships, boost customer loyalty, grow sales, and even make product improvements.

 

The most important letter in the CRM acronym is the R (Relationship). Whether you track relationships in a spreadsheet, a CRM software, or a notebook is not the largest concern.  It is the focus on relationship building and developing empathy for your customers that is the highest priority. The collection and organization of data about those relationships shows up in your CRM system.

 

 

What’s a CRM System?

A CRM system is a term that’s often used interchangeably with the term CRM...

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NEW TRAINING: Zoho CRM and Integrations for Improved Productivity

partner Aug 29, 2018

Beckmann Collaborative is now an Authorized Zoho Partner!

 

What is Zoho?  It's is business management software that is cloud based and can be fully integrated in every nook and cranny of a business. If you're interested, you can read their story and more about Zoho here

 

What does being a Zoho authorized partner mean? It means that we have worked with the many different Zoho applications long enough to officially help other small businesses to use it. 


At Beckmann Collaborative, we love marketing operations and improving process. It's how we found Zoho. After using it within our own business for several months, we started to see how it could make our client's workflows much smoother and improve their productivity. So we've been helping several clients to implement it... so far it's going great.

The best "bang" for your buck, in our opinion, is Zoho One. This is your master-key to access all of the Zoho products. The reason you would want so...

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Introducing the Partner Program - A New Community

partners Aug 01, 2018

We are excited to announce the launch of the new Partner Program for Beckmann Collaborative!

Over the past 5 years, we have shared resources with our partners in efforts to support small business owners across the United States. Collaborating with these partners has enabled us to deliver the best results to consulting clients. Partnerships have also provided opportunities for us to share knowledge, connections, and save money. We aim to support partners in growing their businesses by attracting and retaining their ideal customers.

Business has evolved, and so has Beckmann Collaborative’s partner program. We are moving beyond handshake agreements to support each other. The new partner program intends to grow partner relationships with deeper roots as we grow our businesses. We are building a partner community. 

The program is now accepting new partners. We are open to working with both established and up-and-coming businesses from a wide variety of...

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Customer Experience Branding

Can you deliver on your brand promise for customer experience? 

Your Brand + Your Customers = Customer Experience Branding

Building strong relationships with others is a foundation of humanity. We have friends, family, coworkers, and neighbors who we devote time, energy and effort towards. Developing those individual relationships is of high importance. There is a disconnect in business where we sometimes forget that customers are people who we should be building relationships with too.  Who are your customers in relation to your business’ brand?

 

When you open a business and begin serving people, you immediately have a brand – whether you know it or not. A brand is your reputation tied to the things you stand for in the community, and how you want the business to be viewed. This is how customer expectations are set for the interactions they have with your business. The quality and value delivered by your business is evaluated based on those...

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Business Basics: Having an Attitude of Gratitude

Uncategorized Nov 29, 2017

Have an attitude of gratitude.


An “attitude of gratitude” means having the habit of showing your thankfulness and appreciation in all parts of your life – including your business.  This is a powerful tool for any small business owner or leader. Why? Your attitude can transform your life and business, or…  a lack of gratitude can bring everything down.

 

“Researchers define appreciation as the act of acknowledging the goodness in life—in other words, seeing the positives in events, experiences, or other people (like our colleagues)… It [gratitude] recognizes how the positive things in our lives—like a success at work—are often due to forces outside of ourselves, particularly the efforts of other people.” (Greater Good Magazine)

 

You might say I’m already in the Thanksgiving spirit by writing this post. Really, this topic is much bigger than a holiday that has progressed to a focus on food...

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