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Marketing Strategy Assessment

How prepared is your business for marketing to the ideal customers?

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Question 1 of 6

What's the difference between your brand and your reputation?

A

They are the same

B

Reputation is what people say about you

C

Branding is your logo

D

Online reviews are my reputation and brand is how I respond to them

Question 2 of 6

How often should you check your website and social media analytics?

A

Every Week

B

Once Per Month

C

Once per Year

D

There are analytics for my website and social media?

Question 3 of 6

What is a SMART Goal?

A

Specific, Major, Adjustable, Relatable, and Timely

B

Simple, Measurable, Attainable, Reactive, and Timely

C

Specific, Measurable, Attainable, Related, and Timely

D

Sloppy, Marketing, Achievements, Reaching, and Tracking

Question 4 of 6

What is the difference between internal and external market research?

A

Internal happens within the company and External comes from other resources

B

Internal comes from the business owner's psyche and External comes from other people's astrology

C

Internal comes from within your industry and External is from everywhere

D

Internal comes from the office and External comes from the streets

Question 5 of 6

What is a marketing campaign?

A

An advertising plan focused on a single product

B

Structured way of planning all marketing activities under a single theme

C

It's something my marketing manager made up.

D

It's like a political campaign, but with Facebook.

Question 6 of 6

What is a KPI?

A

Key Personality Initiator

B

Key Performance Indicator

C

Kappa Phi Iota

D

Knowing Performing Implementing

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