How prepared is your business for marketing to the ideal customers?
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Question 1 of 6
What's the difference between your brand and your reputation?
They are the same
Reputation is what people say about you
Branding is your logo
Online reviews are my reputation and brand is how I respond to them
Question 2 of 6
How often should you check your website and social media analytics?
Once Per Month
Once per Year
There are analytics for my website and social media?
Question 3 of 6
What is a SMART Goal?
Specific, Major, Adjustable, Relatable, and Timely
Simple, Measurable, Attainable, Reactive, and Timely
Specific, Measurable, Attainable, Related, and Timely
Sloppy, Marketing, Achievements, Reaching, and Tracking
Question 4 of 6
What is the difference between internal and external market research?
Internal happens within the company and External comes from other resources
Internal comes from the business owner's psyche and External comes from other people's astrology
Internal comes from within your industry and External is from everywhere
Internal comes from the office and External comes from the streets
Question 5 of 6
What is a marketing campaign?
An advertising plan focused on a single product
Structured way of planning all marketing activities under a single theme
It's something my marketing manager made up.
It's like a political campaign, but with Facebook.
Question 6 of 6
What is a KPI?
Key Personality Initiator
Key Performance Indicator
Kappa Phi Iota
Knowing Performing Implementing